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BEST EDITIONS (SO FAR..)

we analyzed 1,000 posts. here’s what you should stop doing.

we analyzed 1,000 posts. here’s what you should stop doing.

Pure Value Drop #7

May 31, 2025
why is Washington Post winning TikTok

why is Washington Post winning TikTok

Latest + Greatest Drop #4

May 9, 2025
what’s better: fast content or long-term content?

what’s better: fast content or long-term content?

Pure Value Drop #2

May 2, 2025

LATEST DROPS

sephora turns influencers into retailers, meta glasses read your texts, and 25% off (code inside)

sephora turns influencers into retailers, meta glasses read your texts, and 25% off (code inside)

Latest + Greatest Drop #16

Sep 26, 2025
IG kills duplicate Reels, YouTube Shorts outsells TikTok, Dove’s campaign that brands need to study

IG kills duplicate Reels, YouTube Shorts outsells TikTok, Dove’s campaign that brands need to study

Latest + Greatest Drop #15

Sep 13, 2025
TikTok in trouble, IG gaslights (again), Jenny’s 3.3B-view secret

TikTok in trouble, IG gaslights (again), Jenny’s 3.3B-view secret

Latest + Greatest Drop #14

Aug 30, 2025
a 2.2M-views mistake, IG’s Oprah moment, and TikTok’s saving the planet

a 2.2M-views mistake, IG’s Oprah moment, and TikTok’s saving the planet

Latest + Greatest Drop #13

Aug 16, 2025
here’s how you make a million-dollar video on TikTok Shop + what’s happening on social

here’s how you make a million-dollar video on TikTok Shop + what’s happening on social

Latest + Greatest Drop #12

Aug 2, 2025
creators got drunk, forgot the brand... and somehow made it go viral

creators got drunk, forgot the brand... and somehow made it go viral

Latest + Greatest Drop #11

Jul 19, 2025

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