creators are streaming at 35,000 feet, Bloom took the red pill, meta lets you stalk competitors now

this week, we’re cruising at 35,000 feet above average.
because let’s be real, the creator world is booming, brands are spending, and everyone’s out here trying to stand out without totally burning out.

but while most are chasing trends, Bloom took the red pill and broke the simulation.

fasten your seatbelts everyone ✈️

Creator Content Now Streaming at 35,000 Feet

It’s official! Brands are moving their budgets off autopilot and steering them straight into creator territory. YouTube sponsorships jumped 54% this year, signaling what might be the biggest migration of marketing dollars since the fall of cable TV. It’s not about ads anymore, it’s about faces people trust.

Flying somewhere soon? Delta teamed up with creators so passengers can binge content mid-air. That’s not just clever entertainment; it’s brand intimacy on a literal journey. You can’t skip it. You can’t scroll away. You’re basically buckled into a branded funnel at 35,000 feet. 

Creativity just got a serious upgrade. Adobe + YouTube rolled out AI templates, Shorts shortcuts, and mobile editing. No more excuses, your phone is now a full studio.

And speaking of AI, 76% of creators say it’s already grown their brand. 86% are using it daily. 

The platform is giving creators more control on live streams – you can now opt out of the “leaderboard” feature showing top commenters/gifters, and the “Copyright” tab in Studio has been rebranded to “Content Detection”. 

YouTube’s new rules clamp down on gaming, NFTs, and violent content. Monetization isn’t just about creativity, it’s about playing smart.

TikTok’s Next-Level Creator Tools

TikTok just gave creators a serious glow-up. With Smart Split, long videos automatically transform into short, scrollable clips – captions, reframes, and all. Meanwhile, AI Outline helps you generate hooks, titles, hashtags, and video structures based on trending topics, so you can focus on creating instead of guessing.

Monetization just got juicier: creators in North America can now earn up to 90% of subscription revenue, turning loyal followers into tangible income. TikTok explains the step-by-step to maximize your earnings.

But it’s not all smooth skies. The platform is reportedly close to a framework deal with China, but the catch? It’s tied to broader trade negotiations, including tariffs and export rules. That means TikTok’s U.S. operations, from algorithms to monetization, could shift depending on how Washington and Beijing play the macroeconomic game. 

Australia is set to enforce a new law from 10 December 2025 that will force platforms like TikTok, Instagram and Snapchat to block users under age 16 unless they can prove age – non‑compliance could cost up to A$49.5 million in fines.

Meta’s Latest Moves 

Meta is fine-tuning the foundation for creators and brands alike. Facebook’s updated page categorization process makes it easier for pages to classify themselves accurately, better categories, better visibility, less guesswork.

Meanwhile, AI is taking center stage. Meta’s Vibes AI lets creators generate dynamic short videos with a few prompts, and Instagram Reels continues to test new creative tools for engagement. Now, with Instagram Watch History, you can revisit every Reel watched in the last 30 days, filter by account or date, and rediscover inspiration – a tiny update, but a major convenience for creators and marketers looking for trends or content to share. 

Instagram lets creator and business accounts compare their performance with up to 10 other profiles using the new “Competitive Insights” tool in the Professional Dashboard.

Advertising is evolving fast. Lead gen ads now include AI targeting, verification, and CRM expansions, making campaigns sharper and more conversion-focused. Earnings reflect the power of this evolution: Q3 results show ad revenue growth despite AI losses, proving the ad machine is still humming.

Meta is also offering guidance for smarter marketing: Marketing mix modeling tips help brands measure the impact of campaigns across channels, while Instagram adds competitor insights to professional accounts, giving creators and brands a sharper edge on performance.

Creator Economy 

Sephora is doubling down on creator-driven commerce with a new Creator Storefront strategy, blending affiliate marketing and personalized recommendations to turn followers into shoppers.

Some creators are still magically hacking the algorithm – take The Group 7 on TikTok, who can consistently spark virality but admits she doesn’t fully understand why. Proof that the attention economy still has some wizardry left.

Big brands are leaning harder on creators to reach audiences – from Amazon and Chewy to Old Navy, influencer-led campaigns are now a core part of marketing playbooks.

Regulations are tightening globally: China now requires degrees for influencers discussing professional topics, a move designed to curb misinformation and boost credibility.

Attention is currency, and creators are winning. WARC reports that emerging creators are driving the most engagement across formats and audiences, proving that influence is the ultimate battlefield.

Brands are embracing new formats to stay competitive. AA Video shows how interactive video can engage consumers across the entire funnel, making creativity as measurable as ROI.

Luxury and niche audiences are no exception. RichTok influencers are now defining prestige engagement, turning social clout into tangible lifestyle influence.

Coca-Cola’s new “Holidays Are Coming” ad just hits different this year, built with generative AI, it reimagines the iconic red trucks while mixing in everyday people from around the world. It’s meant to feel real (even if it’s not), proving that even in an AI age, what tugs hearts isn’t pixels, it’s people. Safe to say, no one is a fan of it. Proof:

Welcome to The Creator Matrix. 💊
Most brands are still chasing trends and praying to the algorithm gods.
But a few brave ones, like Bloom, took the red pill.
And what they found on the other side changed everything.

The Problem: Surviving Prime Day’s Chaos

Amazon Prime Day is like the Olympics of e-commerce, millions of brands sprinting for the same spotlight.

In the wellness category, Bloom wasn’t just up against competitors like Degree and Dove, they were fighting noise.
Endless “#PrimeDayDeals” posts. Overproduced ads no one believed. Zero authenticity.

To stand out, Bloom needed to:

The Red Pill Move

By teaming up with JoinBrands, Bloom built a creator strategy that operated like a system – fast, authentic, and infinitely scalable.

Here’s what that looked like:

The Transformation

10 days later, Bloom wasn’t just another Prime Day brand.
They became the face of wellness on TikTok.

The result? Bloom didn’t fight the system. They rewrote it.

The Code Behind the Magic

Now, imagine doing this on purpose, every time.

In our latest carousel, we break down the exact steps that brands use to dominate creator marketing:

Want to see the full playbook?
Step inside The Creator Matrix 

Bloom proved it:
When you treat creators like your content team, your brand starts printing growth.

So… what’s it gonna be?
🔵 Stay in the algorithm.
🔴 Take the red pill and control the simulation.

Hormozi’s right.
Most business owners aren’t losing because their product sucks.
They’re losing because no one’s seeing it.

You can have the dream product, flawless branding, and a tagline that slaps, but if no one’s hearing about it? Congrats, you’ve built a secret.

Visibility is the real currency now.

At JoinBrands, that’s literally what we help brands do—get seen.
We connect you with creators who know how to turn your message into content people actually care about.

So if you want a real chat about how to grow your visibility and your sales – book a quick call with the experts.

👉 Tell them Gremlin sent you.
They’ll know what that means. (It gets you VIP treatment…allegedly.)