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2025 UGC Trends: What’s Next in the Social Media Shake-Up?
Influencer & UGC Insights #1
Wendy Biba
December 26, 2024
Hot Off the Feed - The latest news and trends in the UGC world
But first, take our little poll…
Will TikTok be banned? |
2025 is around the corner, and the UGC world is buzzing with predictions! From TikTok ban debates and Twitter's shaky future to bold new trends in episodic content and mid-form storytelling, the next year promises big shifts for creators, brands, and marketers alike. Think more content creators, bigger social budgets, and even Instagram readying to fill the void if TikTok says goodbye. Oh, and let’s not forget: LinkedIn might just start feeling like Facebook 2.0.
my mood knowing 2025 is about to flip the script on social media
Instagram just leveled up, and so can you! Their new AI video generation tools are here to turn your wildest ideas into stunning videos with just a few prompts. No fancy skills? No problem. It’s like having a movie studio in your pocket - but way cooler. This game-changing innovation not only makes content creation faster but also levels the playing field for all users, from casual creators to seasoned influencers. As we move into 2025, AI is proving to be a cornerstone of the creator economy, and Instagram is setting the pace.
Influencers are stepping off your Instagram feed and into programmatic campaigns. Brands are now repurposing influencer content for broader advertising strategies, merging authenticity with targeted reach. This shift amplifies creative impact while delivering data-driven results. As influencer marketing evolves beyond social media, creators are proving their value isn’t just in likes - it’s in driving meaningful, measurable engagement everywhere.
Say goodbye to the days of anonymous reshares - Threads is making sure creators get the credit they deserve! The platform’s new resharing feature now gives a proper shoutout to the original creators when their content is shared. It’s a small change, but a big win for the creator community, giving credit where it’s due and boosting collaboration. Looks like Threads is finally giving creators their moment to shine - let’s see how this fuels more creative connections!
TikTok is already 10 steps ahead, helping small and medium-sized businesses (SMBs) prepare for the Valentine’s Day buzz in 2025. With its creative tools, viral challenges, and trending audio, TikTok offers a prime platform for brands to connect with a wider, engaged audience. Whether you’re showcasing your products in a fun, authentic way or crafting targeted ads, TikTok’s innovative features will help SMBs build memorable campaigns that resonate.
Creative Spotlight - Make Your Content Go Viral
The way you kick off your TikTok video can make or break your audience’s attention. This video shares 5 killer examples of how to start strong, grab viewers in those crucial first seconds, and keep them hooked all the way through. Ready to master the art of the perfect opening?
@acegrowth Here are 5 audio hook examples you can use to start getting more views on TikTok #audiohook #hook #getmoreviews #getmoreviewsontiktok #moreviews
TikTok Carousels are the secret weapon creators are using to blow up. The formula? 3-5 intriguing slides packed with value for your audience. Whether it’s a mini-tutorial, a juicy reveal, or an irresistible hook, carousels keep viewers swiping and engaged.
@laurennrwebb Are you using Tiktok carousel posts in your content? This feature is being pushed on the FYP and here’s everything you need to be doing in... See more
Bored of the same old content? Time to spice things up! Beauty influencers are swapping "Get Ready With Me" for creative twists like "Guess the Products" or “Everything My Skin Eats in a Day.” Take a trending idea, flip it, and make it your own - like “How to Have an Anti-Demure Day.” The secret? Unique, engaging ideas that scream you. Lead the trends, don’t just follow them!
@juliabroome giving you ORIGINAL content ideas ‼️ and if you want ideas for your specific category of content, let me know below so i can make more of ... See more
What’s Trending on TikTok Shop?
This TikTok hit all the right notes to rack up 25.28M views and drive $801.19K in revenue! Why so successful? Nostalgia sells- classic games like Spyro and Crash Bandicoot are childhood favorites. The creator made it personal (“My little brother is gonna freak out!”), kept it festive with a Christmas morning hook, and packed it with value: 20,000 games, 10 consoles, and 2 controllers for under $50. Add a sense of urgency (“I don’t know how much longer it’ll be available”), and boom - 17.35K units sold. That’s retro magic with modern marketing genius!
when nostalgia sells better than your wildest marketing plan
This massager video went viral because it was pure gold! What made it viral? A relatable, authentic review and a massive "wow" factor as the product outperformed pricey competitors. The guy’s reactions were priceless - from being skeptical to totally blown away by the product. With 3.4M views and 6.34K units sold, it’s clear - people couldn’t hit the “buy” button fast enough after seeing how awesome it was!
This TikTok blew up with over 4.5M views by solving a problem we all know too well—low tire pressure! The creator shows off a handy gadget that’s perfect for any car owner. It’s relatable, practical, and even includes a flash sale to add urgency. With 6k+ items sold, this video proves that a real-life solution + a dash of urgency = viral gold!
me watching strangers crush it online like a proud parent
Spotlight Success: How Ridge Turned Customers into Content Creators
Ridge Wallets isn’t just selling sleek, minimalist designs - they’re building a UGC empire. Partnering with Join Brands, Ridge has cracked the code to turning customers into brand advocates. Here’s how they did it:
Community Love: Ridge spotlights customer photos and stories, turning fans into VIPs on their social channels.
Incentives That Spark Joy: Discounts, giveaways, and shoutouts keep customers excited to share their Ridge experience.
Aesthetic Appeal: Their wallets scream “Instagram-worthy,” making them a favorite for content creators.
Influencer Power: With Join Brands' help, Ridge collaborated with influencers who get their audience, amplifying their reach authentically.
Loyalty Pays Off: Happy customers naturally want to spread the word, generating authentic content that sells.
Consistent Vibes: Ridge’s polished branding inspires UGC that perfectly aligns with their minimalist, high-quality aesthetic.
💡 Takeaway for You:
Partnering with Join Brands, Ridge turned minimalist wallets into maximalist buzz. Who knew a wallet could be a content creator’s muse? Ready to turn your brand’s customers into viral storytellers? Don’t just sit there - Join the Join Brands journey!
And While You're Here…
🗓️Mark your calendars for January 14, 2025, at 1:00 PM EST.
Here’s what you’ll take away from this power-packed session with three e-Com pros:
🌟 Ian Sells: The ABCs of influencer campaigns - outreach, seeding strategies, and content delivery that works.
🌟 Jordan West: Secrets to creating influencer content that actually performs.
🌟 Ronak Shah: Lessons straight from Obvi’s influencer success story - challenges, wins, and loyal communities that drive revenue.
If you’re ready to dominate 2025 with proven influencer marketing tactics-
Save Your Spot Now - the future you will thank you!
🎉 That’s a Wrap!
And just like that, we’re signing off for the year! If we made you laugh, sparked a lightbulb moment, or gave you a reason to “research” TikTok during work hours, pass us along to your marketing partner-in-crime. It’s been a blast sharing tips, trends, and terrible puns with you.🥲
See you in 2025 folks! 🤗
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